Once you have decided your film title, one of the team could get ahead by creating the BBFC certificate and writing up the post explaining why you had awarded your film the age rating that you chose. Reference what you read on the BBFC site and how you applied the guidelines.
Most students use Photoshop for this after downloading a template.
INITIAL IDEAS
Our production team brainstormed ideas about the plot, the soundtrack, our favourite films / scenes from films, ideas for locations and characters. (Write freely: I can imagine using our dog / garden / school woods / my mother's office....)
MINDMAP can be hand-written or done on an app like SimpleMinds
We wrote an OUTLINE TREATMENT
Our ideas.....
To meet the deadline of all filming and editing of both trailers by Friday 10th December 2021, you need to work now and over half term.
One advantage of filming a trailer is that different people can film short clips
Pitch me your idea before getting the green light: we have learned from professionals that you must work within a recognised genre but also bring something fresh - a USP
The editing MUST be done on a school iMac so that it is secure and so that every member of the production team has access
Kezia Williams, of Entertainment One UK, on the FutureLearn Film Distribution by the Film Distributors Association, speaks about how film distributors build a 'comp list' of comparable films that their target audience would enjoy.
KEZIA WILLIAMS: Really important to understand who your audience is and what motivates them and what’s going to interest them and drive them to go to the cinema. So you start, often, by examining similar films that have been released in the past– comparable films is a way in which we refer to them in the industry– and create a set that we can then look back at data so we can look at lots of different data and do research, really, on those comparable films to identify who the audience was on those films. So it might be that we look at demographic data and think about, did it skew more male or more female? What’s the age group that it appeals to?
Does it have multiple different audiences that that can appeal to? And there’s lots and lots of cinema-going trends that you can dig into from that comparable set. We’ll also look at box office data to understand regionality, to look at the cinema-going skew– so did more people go to a certain cinema chain to see these comparable films? Right down to which cinemas performed. So it might be that there’s a cinema in London that had a fantastic box office share, and that’s an important aspect for us to consider. And then once you really understand who the audience on those comparable films were, you can start to talk about the differences and similarities between those films and the film that you’re working on.
Today we carried out similar research.
Our 'comp list' is below:
Example 3
To plan how to reach your specific target audience you need to know who they are and what their interests are. You create an audience questionnaire to research the age, gender, ethnicity and social class of your target audience. You also find out what their media needs and wants are so that you can create a film that will satisfy them. Ultimately in order to market your movie you have to find out the best way to reach your target audience. To show how your research has helped with your planning, you have answered the questions below with pictures to support your post.
1. Who is my primary target audience?
2. What kind of films and television are they likely to prefer?
3. What platforms do they choose to watch films and where are they likely to see information about films?
4. What brands do they prefer?
5. What makes my film stand out from the competition?
6 . Why should my audience watch my film?
Deadline DECEMBER THIS TERM for all TRAILER making - filming and editing main trailer and teaser trailer
PLANNING: TASKS (this is the title of the post) Copy / paste the list below (and edit it!).