FILM WEBSITES

Both briefs require a film website (ancillary task) which promotes your production. 

All films use a variety of platforms to attract and address audiences, to promote a film, to engage with the target audience and create a buzz prior to release. Traditionally, one of most powerful platforms is the film’s website which is often the first site visited by consumers who are searching for the trailer. The film website should be a movie's central hub of information.

Film websites are now complemented by (and in some cases supplanted by) a variety of social media platforms such as FaceBook, Instagram and Twitter.

For that reason, your Production Team has also made a FaceBook, Instagram or Twitter (say which) which can be viewed here (you add link)

Your research into the film website genre starts by collating a range of film websites of different genres in order to identify genre conventions. You do this in Pinterest (or Scoop.it!).  Most films include the genre conventions below. You then narrow down your research to study film websites similar to the genre of your own production. Identify 3 similar websites that you analyse.

WIX TUTORIAL HERE 

WEBSITE TERMINOLGY HERE

and HERE

Best website design

Look at some of the best film websites. 
Check out this site If Oscars Were Given To Movie Websites.
Movie websites, especially ones for animated movies and action blockbusters, rely on interactive elements to engage visitors.

Film websites engage audiences with the following features:

•  A trailer  and (if a short film) film postcard (front and back)

•  Release date information 

•  Storyline/Synopsis 

•  Awards and nominations

•  Names of cast, crew members and all companies involved 

•  Images of the main cast
•  Cast bios (Meet the Cast)

•  Exclusive clips of behind the scenes

•  Social media links: Instagram, FB, Twitter

•  Photo gallery

•  Some include TV spots and other versions of the trailer

Content convergence

Media industries use websites for media content convergence.

For example, the TV show Top Gear has an official website which includes features articles, video clips, games and links to buy previous episodes in the BBC Store.

Media convergence encourages greater audience engagement by making more content available on the web platform. This has the potential to increase audience numbers as well as the level of enjoyment and appreciation.

Website codes and conventions

Websites perform a vital function for many media industries but they are also media texts in their own right. As such, they have their own specific codes and conventions which include:

https://lucastefmedia.wixsite.com/conned

EXAMPLES OF FILM POSTCARDS