HOW TO: GOOGLE FORMS QUESTIONNAIRE

Audience questionnaire using Google Forms.

First, decide what questions you wish to ask. They should be based on the type of production that you plan to make so that you elicit the info that you need. 

Use a mix of open and closed questions. They will yield different data.

Use a mix of images (film posters) and trailers with video links and image (film trailers).

Some questions may be yes/no, some may invite more than one option to be ticked.

At AS you are making a film opening, so you may want to discover the answers to questions about:

• the age, gender of your audience
• where do they watch films: cinema, DVD, BBC iPlayer, Amazon, Netflix, other streaming platform
• which genre of film that the target audience enjoy
• which three recent films have they enjoyed
• have they seen any if these trailers / films? (Identify three with links)
• what is the most likely reason they would see a film? director, actor, sequel
• what platforms they use to find out about films? Cinema, Television, Website, DVD, Social media
• whether they are influenced by reviews, recommendations, social media, talk shows (like Graham Norton)

At A2, if you are making a short as well as film postcards, you should  have a link to at least 3 short films (so your respondee can watch them) and three film postcards (visual). Ask about film festivals.

• Did you know that you can view short film trailers on film festival websites?
• Do you know about any of these film festivals that screen shorts? BFI London Film Festival; Smalls; BAFTA Short Film Awards; Edinburgh; Sundance

Think about how you open and close a questionnaire. Don't force a respondent to include their email address. Keep your greeting / explanation brief and courteous; thank them at the end.

• aim for 30 respondents, ideally of your target age 15 - 35+
• present the data analysis in bar chart /pie chart form with a written explanation on your blog post.
• email me the questionnaire before issuing it so that I can stress test it for you.

YOUR POST:

RESEARCH: AUDIENCE QUESTIONNAIRE

• state that you used Google Forms and why it is so useful
• explain what was the aim of the questionnaire and where you intend to publish it
• comment on the kinds of questions that you asked, drawing attention to the fact that you wanted to research the target audience for the kind of film that you yourself and your production team were planning to make, in particular, the target age group
• "Through the use of Google Forms, I was able to collect data that I will be able to present in both graphical forms and words, as I asked questions that yielded both quantitative and qualitative data."
• Use Bit.ly to shorten links. Open Bit.ly and paste your long hyperlink. It generates a nice short one.