We apply our case studies:
HOW IMPORTANT IS CROSS-MEDIA CONVERGENCE AND SYNERGY IN THE MEDIA ARE YOU HAVE STUDIED?
- Disney’s Captain Marvel (2019)
- Bait (Mark Jenkin, 2019)
- I, Daniel Blake (Ken Loach, 2016)
- Three Faces (Jafar Panahi, 2018)
I have studied the film industry. I understand synergy to refer to where two or more compatible products or organizations help each other, for example, the role of Disney in promoting and selling Captain Marvel. Convergence is the interconnection between media, technology and communication, which often relies on digital technology. A convergent hub is needed, where audiences can click through convergent links. Convergence and synergy are an important part of any film’s promotion through the marketing campaign.
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