RESEARCH: HOW THE CAMPAIGN WORKS

Before we start, let's look at the diversity of UK film in terms of genre as well as in terms of the many different strands of the UK film industry. Showreel 2020 from the UK Film Commission.

Other interesting news: the FDA have just released their FDA Yearbook 2020 which means updated info for us! I have to work my way through this and will update you.

http://thefilmspace.org/fda100/distribution/how

Costs of a campaign: Above the line, below the line costs
Digital prints and P&A

Task 1: Prints and Advertising

Types of Release

Advertising

The Poster

Task 2: Poster Analysis

Types of Trailer

Task 3: Trailer Analysis

Task 4: Skip Trailer 2 (Snoopy) but do trailers 1, 3 and 4. You can use the worksheet questions as a loose framework for your responses: you don't need to copy/paste the questions. It is more about showing that you have got to grips with the trailer genre.

Task 5: The Trailer Maker

On-line Marketing

Film Website 1 Film Website 2 Film Website 3 Film Website 4

FDA p.77, 78, 79
most watched trailers p.80