RESEARCH: THE ROLE OF THE DISTRIBUTOR

I used the FDA site The Film Space to research the role of the distributor.
Mark Batey, Chief Executive of the FDA, describes how distributors have to consider the 'what, who, when, and how' involved in acquiring and marketing films for successful distribution.
[You write a little about each of the points that Mark Batey makes in the short  presentations below his main introduction. Bullet points, pull quotes and perhaps a screen shot would work well here. Example below] 

WHAT Batey explains that each film needs to be handled on its own merits with an individual plan drawn up, depending on whether the film is a sequel, a films based on books, part of a franchise...