The Online Safety Bill
Damian Collins The Times 14.12.21. Damian Collins is chairman of the joint committee on the draft Online Safety Bill.
Prep for the weekend of Saturday 11 December
TITLE of post: PROMO PACK BRIEF
You upload the most recent edit of your finished film opening then write the rest of the post that the moderator will see first.
These are examples of what you write: example 1, example 2, example 3
YOUR NAME 1234
I worked with Alan Rickman 5678 and Emma Thompson 9357
Brief Option 2: A promotion package for a new film, to include two trailers (major task), together with an official social media page for the film and a poster for the film (minor tasks). We made the promo pack for a thriller film / psychological thriller film opening / comedy film / drama film / 'coming of age' film / horror film entitled GROUND FLOOR / DODGING A BULLET / OFF THE LEASH / TRU 2 U
I took responsibility for the camerawork, in particular, ....
I took responsibility for the directing of the scenes...
I took responsibility for set design, such as the protest boards....I sourced the materials and because I do DT at AL, I used the school DT studio for materials to... Together with Emma / Alan, I created the pinboard which is a key prop...... I made suggestions about lighting which we implemented, in particular, the lighting in the scene...
I took responsibility for the editing / editing the scenes in which... I edited in Final Cut Pro / Premiere Pro / iMovie. Particular challenges in my editing included....
I created the music for the final scene because I sing the track....
I designed and made the Production Company logo TFL PRODUCTIONS / SILVERSCREEN PRODUCTIONS / TENPIN PRODUCTIONS / PP PRODUCTIONS. I used Adobe Illustrator then edited the image in Premiere / I used Photoshop / I designed the image in Photoshop then took it into Premiere.
Posts /tasks that can be done by one member of the Production Team and shared:
Posts / Tasks best done by individually:
To show the development of your ADVANCED Production, you publish PLANNING posts. Put the word PLANNING in caps before each of the following:
AUDIENCE QUESTIONNAIRE Consult this blog post
TREATMENT Examples here
MY TARGET AUDIENCE example of a post here, here and here
CHARACTERS The exam board ask us to consider social groups and stereotypes. Examples of this are in this post here, this post and here
LOCATION RECCE with photos like this
RISK ASSESSMENT Once you know exactly what you are doing, assess the risks in a Word Document like this one here or perhaps this is a simpler and more suitable example
CASTING Note Examiner's report here Examples here in Canva, here in Piktochart, here in Slideshare
PROPS Present this as you see fit, such as like this. If you have to construct props
STORYBOARD Examples here and here
SHOT LIST Example here and here
CALL SHEET Example here
CERTIFICATE Example here
AUDIENCE Theory SlideShare like this
SOCIAL GROUPS - images collected in Pinterest boards, labelled and groups: How does your film opening represent social groups or issues? Find images (= representations) and collate them in different Pinterest boards like this.
...........
CONSTRUCTION: SHOOTS Great fun to report on your shoots (and later on your edits), explaining the challenges
Exam Paper 2 Key Concepts : Section B
Exam Component 2: Key Media Concepts (25% of total marks) Written examination 2 hours
Written analysis by Sunday 14 November on Google Classroom
Find the exam text on ClickView: go to Media Studies > TV drama clips > OCR 322 HUSTLE
Discuss the ways in which the extract from Hustle constructs meaning through the following:
Tips:
Term begins Wednesday 5 January (half term Friday 11 February - Monday 21 February 2022)
School Mock Exams: Wednesday 5 January - Friday 14 January
School exam Media Component 4 Critical Perspectives Friday 7 January p.m.
School exam Media Component 2 Media Texts and Contexts Wednesday 12 January a.m.
Term ends Friday 25 March 2022
Summer term begins Wednesday 20 April 2022 (half term Friday 27 May - Monday 6 June)
CIE 9607 Wednesday 18 May afternoon - Key Media Concepts
CIE 9607 Tuesday 7 June afternoon - Critical Perspectives
DEADLINES
As agreed, you complete your 2 trailers (filming and editing) by Friday 10 December by the double lesson
Your poster and social media: mini deadlines for each between mocks (14/01) and half term (11/02). For realistic social media platforms, post regularly from now onwards.
Creative Critical Reflection: in 4 batches; when put together, these make one essay-style piece
A reminder of the exam specification for Power and the media:
Once you have decided your film title, one of the team could get ahead by creating the BBFC certificate and writing up the post explaining why you had awarded your film the age rating that you chose. Reference what you read on the BBFC site and how you applied the guidelines.
Most students use Photoshop for this after downloading a template.
INITIAL IDEAS
Our production team brainstormed ideas about the plot, the soundtrack, our favourite films / scenes from films, ideas for locations and characters. (Write freely: I can imagine using our dog / garden / school woods / my mother's office....)
MINDMAP can be hand-written or done on an app like SimpleMinds
We wrote an OUTLINE TREATMENT
Our ideas.....
To meet the deadline of all filming and editing of both trailers by Friday 10th December 2021, you need to work now and over half term.
One advantage of filming a trailer is that different people can film short clips
Pitch me your idea before getting the green light: we have learned from professionals that you must work within a recognised genre but also bring something fresh - a USP
The editing MUST be done on a school iMac so that it is secure and so that every member of the production team has access
Kezia Williams, of Entertainment One UK, on the FutureLearn Film Distribution by the Film Distributors Association, speaks about how film distributors build a 'comp list' of comparable films that their target audience would enjoy.
KEZIA WILLIAMS: Really important to understand who your audience is and what motivates them and what’s going to interest them and drive them to go to the cinema. So you start, often, by examining similar films that have been released in the past– comparable films is a way in which we refer to them in the industry– and create a set that we can then look back at data so we can look at lots of different data and do research, really, on those comparable films to identify who the audience was on those films. So it might be that we look at demographic data and think about, did it skew more male or more female? What’s the age group that it appeals to?
Does it have multiple different audiences that that can appeal to? And there’s lots and lots of cinema-going trends that you can dig into from that comparable set. We’ll also look at box office data to understand regionality, to look at the cinema-going skew– so did more people go to a certain cinema chain to see these comparable films? Right down to which cinemas performed. So it might be that there’s a cinema in London that had a fantastic box office share, and that’s an important aspect for us to consider. And then once you really understand who the audience on those comparable films were, you can start to talk about the differences and similarities between those films and the film that you’re working on.
Today we carried out similar research.
Our 'comp list' is below:
Example 3
To plan how to reach your specific target audience you need to know who they are and what their interests are. You create an audience questionnaire to research the age, gender, ethnicity and social class of your target audience. You also find out what their media needs and wants are so that you can create a film that will satisfy them. Ultimately in order to market your movie you have to find out the best way to reach your target audience. To show how your research has helped with your planning, you have answered the questions below with pictures to support your post.
1. Who is my primary target audience?
2. What kind of films and television are they likely to prefer?
3. What platforms do they choose to watch films and where are they likely to see information about films?
4. What brands do they prefer?
5. What makes my film stand out from the competition?
6 . Why should my audience watch my film?
Deadline DECEMBER THIS TERM for all TRAILER making - filming and editing main trailer and teaser trailer
PLANNING: TASKS (this is the title of the post) Copy / paste the list below (and edit it!).
EXAM ESSAY QUESTION PREP and CLASSWORK Upload to Classroom during class time on Friday 1st October period 4
Use the material below
Evaluate = judge or calculate the quality, importance, amount, or value of something
'Online harms' also include hate speech, racism, terrorism, gang culture, anonymous abuse, sale of opioids (amongst many examples) so you may feel more comfortable offering case studies relating to this material rather than those mentioned in The Times editorial.
Here are some that I have prepared for you, some of which we have already covered in class:
There are many sources of information on this topic, especially the harassment of female politicians. To sum up:
The draft Online Safety Bill was published in May. It will require online companies to tackle harmful abuse on their platforms - both by preventing abuse and removing any posts that are against their use policies. They will need to stop repeat offenders from opening new accounts and make it easier for the authorities to find people who set up anonymous accounts to abuse others. Racist abuse will be designated a priority harm in the legislation.
If they fail to live up to their responsibilities, social media firms will face very tough sanctions including fines of up to 10% global turnover and ultimately criminal liability for managers."
We have worked on this topic last year so you can use your preferred case studies.
We go over the key concepts.
Use one period of our double to make a start on the essay set this week.
Take note of the scope of the essay: know that 'evaluate' means consider both sides of a question
Most essays will work well if you plan like this:
First sentence: define / refer to / pick up key terms in the title:
e.g.1 Convergence is the interconnection between media, technology and communication, which often relies on digital technology. A convergent hub is needed, where audiences can click through convergent links. Convergence and synergy are important elements of any film's promotion in the martketing campaign.
e.g. 2 In media terms, the concept of media ecology can be traced back to Marshall Mcluhan and Neil Postman, and refers to the ways in which media, technology and ways of communicating shape our environment, our society and daily lives.
Media ecology refers to the complex environments within which media texts, producers, distributors, technologies and audiences exist. It is a way of conceiving the structure of these environments, their content, and impact on people.
Second sentence
Define your scope: In this essay, I have referred to the news press and social media platforms (Twitter, FB, YouTube).
Next steps
3 case studies are usually enough. Paragraph each separately. Start each paragraph with a topic sentence.
You may need 'voices of authority' and theoretical frameworks (theorists) depending on the topic.
You may support what you say from your own experience / the experience of your peers or family
Conclusion
Look back at the exam question and draw a conclusion.
We read the editorial from The Sunday Times (19.09.21) after listening to the Radio 4 Today broadcast.
Our PREP is written lower down (post on GoogleClassroom by Sunday 26 September please).
Tell me if you need to opt out of this content. Alternative content is available here (terrorism, gang culture, anonymous abuse, sale of opioids). A new blog post with alternative content is posted here.
PREP below: please post on Google Classroom by Sunday 26 September
ESSAY STYLE QUESTION
Consider the contents of The Times editorial in the light of the following question. Use the bullet points to help you.
‛New media require new forms of regulation.̕ To what extent do you agree with this statement? [15]
You can use this as a starting point and add more ideas and case studies if you like.
For example, the publications from the government (screenshot below) and the lesson that is on the class blog taken from the Radio 4 Today programme
