ESSAY PLAN

Use one period of our double to make a start on the essay set this week.

Take note of the scope of the essay: know that 'evaluate' means consider both sides of a question

Most essays will work well if you plan like this:

First sentence: define / refer to / pick up key terms in the title: 

e.g.1 Convergence is the interconnection between media, technology and communication, which often relies on digital technology. A convergent hub is needed, where audiences can click through convergent links. Convergence and synergy are important elements of any film's promotion in the martketing campaign.

e.g. 2 In media terms, the concept of media ecology can be traced back to Marshall Mcluhan and Neil Postman, and refers to the ways in which media, technology and ways of communicating shape our environment, our society and daily lives.

Media ecology refers to the complex environments within which media texts, producers, distributors, technologies and audiences exist. It is a way of conceiving the structure of these environments, their content, and impact on people.

Second sentence

Define your scope: In this essay, I have referred to the news press and social media platforms (Twitter, FB, YouTube).

Next steps

3 case studies are usually enough. Paragraph each separately. Start each paragraph with a topic sentence.

You may need 'voices of authority' and theoretical frameworks (theorists) depending on the topic.

You may support what you say from your own experience / the experience of your peers or family

Conclusion

Look back at the exam question and draw a conclusion.