We look at case studies related to the advertising industry. You all have a PP which you have saved on your desktop in the folder MEDIA REGULATION. (Please don't share the PP as it is someone's intellectual property)
Advertising is regulated by the ASA . Here is the ASA website.
Useful terminology here: codes, rulings, compliant and non-compliant, sanctions
 | |
| An example of 'non broadcast' is print advertising. 'Broadcast' refers to TV, radio. | |
We cover these case studies in the PP (slides 110 - 136):
EHarmony
Boca toothpaste
MiuMiu, Gucci, YSL, Dolce and Gabbana
Femfresh
BMW, Jaguar XE
Kazam Slimphone
VIP cigarettesPick your own fresh case studies.
A good place to look is here - look under issues and topics
Lingscars https://www.asa.org.uk/rulings/lingscars-com-ltd-g20-1069820-lingscars-com-ltd.html
Influencers who break non-disclosure rules
No comments:
Post a Comment
Note: only a member of this blog may post a comment.