Monday 27 September 2021

ONLINE HARMS: ADDITIONAL CONTENT

EXAM ESSAY QUESTION PREP and CLASSWORK Upload to Classroom during class time on Friday 1st October period 4

Use the material below

Evaluate = judge or calculate the quality, importance, amount, or value of something

'Online harms' also include hate speech, racism, terrorism, gang culture, anonymous abuse, sale of opioids (amongst many examples) so you may feel more comfortable offering case studies relating to this material rather than those mentioned in The Times editorial.

Here are some that I have prepared for you, some of which we have already covered in class:

Online abuse of politicians 

There are many sources of information on this topic, especially the harassment of female politicians. To sum up: 

Women in politics face 'daily' abuse on social media, leading to fears for their safety, and the risk that women will stop standing for election 


Women politicians are targeted disproportionally on social media according to the Carnegie Endowment for International Peace eg Kamala Harris (2020 U.S. vice presidential candidate) 3,000 an hour false claims on Twitter

One woman who has consistently received horrific attacks ever since she began her career as an MP in 1987 is Diane Abbott. Amnesty found almost half of abusive tweets targeted at women MPs in the run up to the 2017 general election were sent to Abbott.

Caroline Dinenage, MP for Gosport and minister for digital and culture: “It’s a very serious problem and not one that is subsiding. We have seen a worrying rise in the amount of online abuse, harassment and intimidation directed at those in public life. The low-level abuse is what prevents me, like many others, from sharing too much about our lives and experiences online. More importantly, it can deter future candidates from standing for office.”

On 16 June 2016, Jo Cox, the British Labour Party Member of Parliament for Batley and Spen, died after being shot and stabbed multiple times in Birstall, W. Yorkshire. The judge said he had no doubt Mair murdered Cox to advance a political, racial, and ideological causes of violent white supremacism and exclusive nationalism most associated with Nazism and its modern forms. Cox's murder was also explicitly referenced in the social media posts of a man who was jailed for four months in April 2017 for making death threats towards the then-MP for Eastbourne Caroline Ansell of the Conservative party.Two months after the death of Cox, at least 25 MPs received identical death threats, including the Labour MP Chris Bryant. Bryant said the threats were "particularly disturbing ... [in] that a lot of these threats are to women. I think women MPs, gay MPs, ethnic minority MPs get the brunt of it."

Gang culture

Childnet International report on the dangers many young people face online from gangs. For most children, social media can be an essential part of life, and this is no different for those involved in gangs and youth violence. The way members of gangs portray themselves online may seem glamorous to some children, for example, if they share images of money, or expensive items of clothing or technology. The reality of being in a gang can be very different. There have been growing concerns about the role of social media in gang violence and child criminal exploitation. Through social media, children can be drawn into gangs from peer groups, street gangs and criminal networks.

Social media can be used to incite violence between gangs

Drill music can be shared online and is linked to gang violence

Racism

A report released by the Professional Footballers’ Association has provided one of the most in-depth analyses of social media abuse aimed at footballers. Footballer Bukayo Saka: at the end of the Euro 2020 final,  Marcus Rashford, Jadon Sancho and Bukayo Saka missed England’s three penalties in the final shootout and were subjected to a spike of racist insults.
"The Government and football community need social media companies to use their full resources to stop this abuse and better protect players.

The draft Online Safety Bill was published in May. It will require online companies to tackle harmful abuse on their platforms - both by preventing abuse and removing any posts that are against their use policies. They will need to stop repeat offenders from opening new accounts and make it easier for the authorities to find people who set up anonymous accounts to abuse others. Racist abuse will be designated a priority harm in the legislation.

If they fail to live up to their responsibilities, social media firms will face very tough sanctions including fines of up to 10% global turnover and ultimately criminal liability for managers."

Online media - positives / a nuanced debate

Social media, used as originally intended, is a powerful tool to support society: Mark Zuckerberg "Our mission at Facebook is to connect the world." 
At face value, this seems to carry out the
early optimistic predictions of
Nicholas Negroponte in the mid 1990s: "We will socialise in digital neighbourhoods in which physical space will be irrelevant...the digital planet will look and feel like the head of a pin." His optimism was based on arguments such as democratisation (because no-one is in charge of the internet, it would be immune from the abuses of large-scale organisations, governments or powerful international companies.) 


But in fact, media in general is dominated by conglomerates who own almost all media - The Big Six (National Amusements, Disney, TimeWarner, Comcast, NewsCorp, Sony. Added to this, there are concerns about social media companies - Facebook owns Instagram and What's App, achieving a monopoly on social networking. Facebook has been under increased regulatory scrutiny in the US since 2017, when news reports revealed that the political data firm Cambridge Analytica had harvested Facebook user data without consent in the lead-up to the 2016 US presidential election. FB was then fined for violating anti-privacy policies. Equally, Apple, Amazon, Facebook, and Google have been accused of monopolistic practices, with the US's Department of Justice arguing for increased enforcement of antitrust legislation. 



What is positive? Social media can be used to share news - 'citizen journalism'- especially valuable in countries where centralised censorship suppresses freedom of expression. For Dan Gillmor, author of We The Media, platforms like blogs, YouTube and social media have transformed journalism into a 'profoundly grassroots and more democratic structure'. He asserts that the line between consumer and producer has blurred. One problem, of course, is that without professional accountability (regulation in the form of IPSO, IMPRESS), fake news can be published and may attract as much attention as authentic journalism. Participatory culture allows everyone to be a producer - but the result includes YouTube cat videos and vlogs made by product-sponsored influencers. 

Henry Jenkins can be described as a cyber optimist - he believes that digital technologies are hugely beneficial to both society and individual users.  Jenkins perceives that the internet has the capacity to translate community-based discussions into political engagements. one example of this process in action is the # MeToo campaign that formed in response to Harvey Weinsteen allegations.

Other positive examples include how the internet creates purposeful communities like the online 'Nextdoor' app which unites local communities who share information, offer support, request assistance and exchange views. Equally, there have been a number of online campaigns that have set to create social and political change, using platforms such as Change.org. Awards such as the Shorty Awards now focus attention on campaigns and generate more public attention.



#TIMESUP FOR HOLLYWOOD’S GENDER PAY GAP
 








 





Exam mark scheme




POWER & THE MEDIA

We have worked on this topic last year so you can use your preferred case studies.

We go over the key concepts.




Friday 24 September 2021

ESSAY PLAN

Use one period of our double to make a start on the essay set this week.

Take note of the scope of the essay: know that 'evaluate' means consider both sides of a question



Most essays will work well if you plan like this:

First sentence: define / refer to / pick up key terms in the title: 

e.g.1 Convergence is the interconnection between media, technology and communication, which often relies on digital technology. A convergent hub is needed, where audiences can click through convergent links. Convergence and synergy are important elements of any film's promotion in the martketing campaign.

e.g. 2 In media terms, the concept of media ecology can be traced back to Marshall Mcluhan and Neil Postman, and refers to the ways in which media, technology and ways of communicating shape our environment, our society and daily lives.

Media ecology refers to the complex environments within which media texts, producers, distributors, technologies and audiences exist. It is a way of conceiving the structure of these environments, their content, and impact on people.

Second sentence

Define your scope: In this essay, I have referred to the news press and social media platforms (Twitter, FB, YouTube).

Next steps

3 case studies are usually enough. Paragraph each separately. Start each paragraph with a topic sentence.

You may need 'voices of authority' and theoretical frameworks (theorists) depending on the topic.

You may support what you say from your own experience / the experience of your peers or family

Conclusion

Look back at the exam question and draw a conclusion.







Wednesday 22 September 2021

MEDIA REGULATION: INTERNET

We read the editorial from The Sunday Times (19.09.21) after listening to the Radio 4 Today broadcast. 

Our PREP is written lower down (post on GoogleClassroom by Sunday 26 September please).

This content has themes relating to self-harm.

Tell me if you need to opt out of this content. Alternative content is available here (terrorism, gang culture, anonymous abuse, sale of opioids). A new blog post with alternative content is posted here.



 


PREP below: please post on Google Classroom by Sunday 26 September

ESSAY STYLE QUESTION 

Consider the contents of The Times editorial in the light of the following question. Use the bullet points to help you. 

‛New media require new forms of regulation.̕ To what extent do you agree with this statement? [15]  

  • identify which media are the subjects of discussion
  • state what content is under discussion
  • identify 2 relevant case studies 
  • name the regulatory body and the legislation that will address online harms
  • what does the Times call " a watchdog lacking teeth"?
  • quote from a voice of authority condemning the revelations
  • quote from Instagram's internal admissions admitting guilt
  • What is meant by the comment of Julian Knight, chairman of the Commons digital, culture, media and sport committee:  "They can't be allowed to mark their own homework."

 You can use this as a starting point and add more ideas and case studies if you like.

For example, the publications from the government (screenshot below) and the lesson that is on the class blog taken from the Radio 4 Today programme








 


Tuesday 21 September 2021

MEDIA REGULATION: ONLINE HARMS

We start with today's Radio 4 report and listen live to Michelle Hussain 

The topic is online harms and young people's mental health.


Main Points

Rachel de Souza, Children's Commissioner

Massive survey about children's concerns

1/2 million children

Number 1 concern: mental health & wellbeing; experiences online / unrealistic body images

Girls twice as likely as boys to be concerned about mental health - AA  age verification and algorithms 

Conclusion: Online Harms Bill must address issues, such as 

Friday 17 September 2021

RESEARCH: WHEN ARE TRAILERS SHOWN?

Use the class time to complete this blog post on when trailers are shown

Use  screenshots and highlight key terms. Use your own words.

You may then turn to your essay work on Media Regulation and continue that in class time.

When are trailers shown?






Thursday 16 September 2021

MEDIA REGULATION: ADVERTISING

We look at case studies related to the advertising industry. You all have a PP which you have saved on your desktop in the folder MEDIA REGULATION. (Please don't share the PP as it is someone's intellectual property)

Advertising is regulated by the ASA . Here is the ASA website.

Useful terminology here: codes, rulings, compliant and non-compliant,  sanctions
An example of 'non broadcast' is print advertising. 'Broadcast' refers to TV, radio.
 


We cover these case studies in the PP (slides 110 - 136):

EHarmony

Boca toothpaste

MiuMiu, Gucci, YSL, Dolce and Gabbana

Femfresh

BMW, Jaguar XE

Kazam Slimphone

VIP cigarettes

Pick your own fresh case studies.

A good place to look is here - look under issues and topics


 

Lingscars  https://www.asa.org.uk/rulings/lingscars-com-ltd-g20-1069820-lingscars-com-ltd.html

Influencers who break non-disclosure rules


 

Tuesday 14 September 2021

MEDIA REGULATION

PREP By the end of Sunday 19 September, use the lesson material from today and Thursday to write an A4 page (minimum) in response to the question ‛New media require new forms of regulation.̕ To what extent do you agree with this statement? [15] 

The work is also on Google Classroom, so please upload the essay to Classroom.

In the exam, you will have 2 essays worth 15 marks. Allow 30 minutes to answer each (regulation and power). Then one longer essay question worth 30 marks and one hour to answer it (media ecology).

Media regulation


1
Evaluate the reasons for and against stricter media regulation. [15] 

Media regulation
1
‛New media require new forms of regulation.̕ To what extent do you agree with this statement?
[15]

As you can see from two recent exam papers, the exam questions are very specific and also wide-ranging. To answer well, they require both flexibility and thorough preparation (you can't just apply your case study material to all questions) as well as a range of  case studies.

Today we look at internet regulation: do we need to regulate the internet? If so, why?
 

  • The government thinks so and has introduced the Online Safety Bill
  • Landmark laws to keep children safe, stop racial hate and protect democracy online
  • It will tackle some of the worst abuses on social media, including racist hate crimes.
  • The Online Safety Bill will help protect young people and clamp down on racist abuse online, while safeguarding freedom of expression.
  • Financial fraud on social media and dating apps included to protect people from romance scams and fake investment opportunities
  • Social media sites, websites, apps and other services hosting user-generated content or allowing people to talk to others online must remove and limit the spread of illegal and harmful content such as child sexual abuse, terrorist material and suicide content.
  • It will safeguard freedom of expression and democracy, ensuring necessary online protections do not lead to unnecessary censorship.
  • Ofcom will be given the power to fine companies failing in a new duty of care up to £18 million or ten per cent of annual global turnover, whichever is higher, and have the power to block access to sites. 
Digital Secretary Oliver Dowden said:
 
Today the UK shows global leadership with our groundbreaking laws to usher in a new age of accountability for tech and bring fairness and accountability to the online world.
 
We will protect children on the internet, crack down on racist abuse on social media and through new measures to safeguard our liberties, create a truly democratic digital age.
 
Home Secretary Priti Patel said:
 
This new legislation will force tech companies to report online child abuse on their platforms, giving our law enforcement agencies the evidence they need to bring these offenders to justice.
 
Ruthless criminals who defraud millions of people and sick individuals who exploit the most vulnerable in our society cannot be allowed to operate unimpeded, and we are unapologetic in going after them.
 
It’s time for tech companies to be held to account and to protect the British people from harm. If they fail to do so, they will face penalties.

What do you say? To what extent do you agree with this and why could this be a minefield / difficult to regulate?

The Guardian technology writer thinks that content moderation is a difficult job - 'a messy new minefield'

Twitter chief Jack Dorsey had reservations about banning Trump on Twitter because of the dangerous precedent infringing democratic debate 

There is a lot of evidence that other people are concerned according to OFCOM

DEMOS took a snapshot of public opinion in a survey

But is it possible to regulate the internet?

 

 

Monday 13 September 2021

RESEARCH: WHERE ARE TRAILERS SHOWN?

The FDA tells us that trailers are shown at the cinema, on TV and online with poster campaigns and radio campaigns also giving wide coverage for new film releases. 

Dedicated trailer sites and official film websites often carry trailers that have been cut for a general audience and are suitable for viewers of any age, whereas trailers shown in the cinema usually correspond to the classification of the film being screened.

Trailers in different media:

After discussion, I decided that ... (You need to open and study the worksheets to complete this part).

  • cinema - watching trailers in the cinema is especially good because the trailer will usually...
  • television - I tend not to watch the whole trailer on tv as I use the ad break to chat and make a drink
  • websites - ........
  • DVD - .......
  • social media - .....
In a video presentation, Dan Skinner of the FDA explains how the style of a trailer is affected by a number of factors including where it will be seen, who by and for how long. 

  • The teaser trailer is shorter, less story-focussed...
  • The main trailer
  • TV spots: when people watch TV they do not usually concentrate during the ad breaks, but more people watch TV than go to the cinema.
  • Using graphics 
  • Trailers in the digital age

Friday 10 September 2021

RESEARCH: HOW TRAILERS HELP FILL CINEMAS

The FDA resource 'Teaching Trailers' suggest that whilst a film should clearly signal a genre in order to help audiences make decisions about whether they would like the film, but the marketing campaign and the film trailer should also offer audiences new experiences that make the film fresh and different from others in the same genre. This is known as the unique selling point or USP and explains how trailers help fill cinemas. Among other things, the USP could be a popular star, the innovative use of special effects or an unusual mix of genres.

Given three trailers, I identified what was the USP in each:

THE LION KING


LATE NIGHT



SPIES IN DISGUISE



Thursday 9 September 2021

RESEARCH: WHO ARE TRAILERS AIMED AT?

I watched the trailers for three films: VITA AND VIRGINIA, FROZEN 11 and APOLLO 11 

Trailers are generally aimed at the same audience as the films they publicise. Different types of people like different sorts of films and whilst everyone is an individual there are certain features that will have wide appeal to specific groups of people. I analysed the trailers and attempted to match the potential target audience to the categories below:


My conclusions:

VITA AND VIRGINIA is suited to..



FROZEN 11 is aimed at...



APOLLO 11 would interest...



RESEARCH: WHY IS A FILM TRAILER MADE?

I looked at three trailers on the Teaching Trailers resource supplied by the FDA online in order to further my understanding of why trailers are made and how they signal the film's genre.

The trailers that I viewed:

ARTEMIS FOWL came across as a children's fantasy film because the central character was a confident, assertive child who  sets off on a daring adventure to discover dark truths and who seemed to swagger his way through the scene. The quest theme is a typical narrative trope in action adventure films, this one embroidered by fantasy and magic.
The film exploited children's love of magic and adventure in its beautiful sets and its scenes of fantastic transformations such as the magical set-piece scene in which an old woman transforms into a beautiful sprite capable of flying into the air, dressed in flowing white robes. Trailers like this appeal to both girls and boys. The trailer also showcases many special effects, suggesting that the boy will be given special magical powers, which would appeal to children.



Wednesday 8 September 2021

RESEARCH: WHAT IS A TRAILER?

I have started further research into trailers using the FDA's Teaching Trailers online course, from which these resources come. http://thefilmspace.org/teachingtrailers/2019/secondary/theory/what/

I watched the trailer for Booksmart before considering the following questions about trailers in general.


During my study of the film industry last year, I learnt about how both Hollywood majors and UK independent films created different marketing campaigns to reach and engage their audiences. A film marketing campaign may cover many different ways in which the film’s ‘message’ is presented to potential audiences.

1. What do you think are the major elements of a film marketing campaign? Taking as example the marketing campaign for Black Panther, marketing covered a huge spread, using all the convergent links on the BP film website such as social media links, as well as merchandise, film formats like DVDs and BluRay, and film trailers, posters and connected events such as star appearances.
2. Where might you expect to see each of the different parts of the marketing campaign? In cinema and on TV(trailers); online (film website with convergent links to Twitter, Instagram; YouTube; blog posts by 'influencers' and fans; TV and chat shows; newspaper reports and features; P&A (quad posters, fleet media, cinema lobby posters); radio shows like the Film Programme; magazine articles; film magazine reviews
3. What factors make you want to go and see a film? How do you decide which films to see? 
Most of all, I go by the trailer, but I also read press reviews by critics like Kevin Maher and I am influenced by word of mouth.


Wednesday 1 September 2021

ACADEMIC HONESTY / REFERENCING SOURCES

CIE gives the following requirement in the specification:

Academic honesty/Avoidance of plagiarism.

You should make candidates aware of the academic conventions governing quotation and reference to the work of others, and teach candidates how to use them. Reference information should include full details of source publications, including publication date, author and page number. If referencing a website, the website address and the date the website was accessed should be included.

We should use the Harvard referencing system when quoting.