The FDA resource 'Teaching Trailers' suggest that whilst a film should clearly signal a genre in order to help audiences make decisions about whether they would like the film, but the marketing campaign and the film trailer should also offer audiences new experiences that make the film fresh and different from others in the same genre. This is known as the unique selling point or USP and explains how trailers help fill cinemas. Among other things, the USP could be a popular star, the innovative use of special effects or an unusual mix of genres.
Given three trailers, I identified what was the USP in each:
THE LION KING
LATE NIGHT
SPIES IN DISGUISE
No comments:
Post a Comment
Note: only a member of this blog may post a comment.