RESEARCH: WHAT IS A TRAILER?

I have started further research into trailers using the FDA's Teaching Trailers online course, from which these resources come. http://thefilmspace.org/teachingtrailers/2019/secondary/theory/what/

I watched the trailer for Booksmart before considering the following questions about trailers in general.

During my study of the film industry last year, I learnt about how both Hollywood majors and UK independent films created different marketing campaigns to reach and engage their audiences. A film marketing campaign may cover many different ways in which the film’s ‘message’ is presented to potential audiences.

1. What do you think are the major elements of a film marketing campaign? Taking as example the marketing campaign for Black Panther, marketing covered a huge spread, using all the convergent links on the BP film website such as social media links, as well as merchandise, film formats like DVDs and BluRay, and film trailers, posters and connected events such as star appearances.
2. Where might you expect to see each of the different parts of the marketing campaign? In cinema and on TV(trailers); online (film website with convergent links to Twitter, Instagram; YouTube; blog posts by 'influencers' and fans; TV and chat shows; newspaper reports and features; P&A (quad posters, fleet media, cinema lobby posters); radio shows like the Film Programme; magazine articles; film magazine reviews
3. What factors make you want to go and see a film? How do you decide which films to see? Most of all, I go by the trailer, but I also read press reviews by critics like Kevin Maher and I am influenced by word of mouth.