Thursday, 9 September 2021

RESEARCH: WHO ARE TRAILERS AIMED AT?

I watched the trailers for three films: VITA AND VIRGINIA, FROZEN 11 and APOLLO 11 

Trailers are generally aimed at the same audience as the films they publicise. Different types of people like different sorts of films and whilst everyone is an individual there are certain features that will have wide appeal to specific groups of people. I analysed the trailers and attempted to match the potential target audience to the categories below:


My conclusions:

VITA AND VIRGINIA is suited to..



FROZEN 11 is aimed at...



APOLLO 11 would interest...



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